In 1880, James Garfield decided to try something new: rather than run the typical passive campaign for president, he would welcome voters to his farm. By the end of the campaign, thousands of people—including naturalized voters, African Americans, women, men from various occupations, and young voters—traveled to Garfield’s home, listened to him speak, shook hands, met his family, and were invited inside. The press reported the interactions across the country. Not only did Garfield win, but he started a new campaign technique that then carried three other Republicans to the presidency.